Plant Powered Cookery with Alpro

Vegan Food & Living teamed up with Alpro in 2019 to create a unique series of Plant Powered Cookery Courses to run throughout the year, giving Alpro 12 months of continuous exposure to our readership as well as brilliant learning experiences for our readers.

The courses were promoted across our vegan portfolio of magazines, newsletters, websites and social media, to give Alpro brand exposure to our extensive engaged audience. The tuition was delivered in association with London cookery school, The Ginger Whisk, covering the themes Dinner Parties, Street Food, Bakery and Christmas. Attendees were taught how to use everyday Alpro products in the various recipes crating a unique sampling experience and creating product evangelists.