Last Updated: March 2026
Anthem Publishing Ltd. (“Anthem,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Notice explains how we collect, use, store, and share your personal data when you interact with our websites, magazines, products, and services.
Under the UK General Data Protection Regulation 2021 (GDPR), the Data Protection Act 2018, and related laws, we have a legal duty to protect the personal information we collect from you. GDPR defines ‘personal data’ as any information relating to a living individual who can be identified, either directly or indirectly, from that information. This could include your name, email address, postal address, telephone number, or information collected online and used to identify you.
Anthem Publishing Ltd. is a company registered in England and Wales under company number 06120459. Our registered office is at Media House, 1 Widcombe Parade, Bath, BA2 4JT.
If you have any comments, concerns or questions, including any requests to exercise your legal rights, please contact us via email – data@anthem.co.uk
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Below is a table setting out how we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Activity | Type of Data | Lawful Basis for Processing |
| To register you as a new customer | (a) Identity
(b) Contact |
Performance of a contract with you |
| To process and deliver your order including:
(a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity
(b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy notice (b) Asking you to leave a review or take a survey |
(a) Identity
(b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
| To enable you to partake in a prize draw, competition or complete a survey | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
| To administer and protect our business and our websites (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity
(b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation |
| To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity
(b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
| To use data analytics to improve our websites, products/services, marketing, customer relationships and experiences | (a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy) |
| To make suggestions and recommendations to you about products or services that may be of interest to you | (a) Identity
(b) Contact (c) Technical (d) Usage (e) Profile |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
Marketing: We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us: We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased products or services from us and you have not opted out of receiving that marketing.
Third-party marketing: We will get your express opt-in consent before we share your personal data with any third party for their marketing purposes.
Opting out: You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or contact us via email – data@anthem.co.uk. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.
Change of purpose: We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us via email – data@anthem.co.uk. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Our legitimate interests for direct marketing, as detailed in the table above, include:
We always balance these legitimate interests against your rights and freedoms, ensuring that our marketing activities are not overly intrusive and that you always have the option to opt out.
Our websites, products, and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are under 16, please do not provide any information on our websites or through any of their features, register on the website, make any purchases through the website, use any of the interactive or public comment features of this website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.
If we learn we have collected or received personal data from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us via email – data@anthem.co.uk.
We may share your personal data with the parties set out below for the purposes stated in the table in paragraph 5 above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We may transfer your personal data outside the UK and European Economic Area (EEA).
Whenever we transfer your personal data out of the UK/EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
Please contact us at data@anthem.co.uk if you want further information on the specific mechanism used by us when transferring your personal data out of the UK/EEA.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us via email – data@anthem.co.uk
You have rights under data protection laws in relation to your personal data. These include the right to:
If you wish to exercise any of the rights set out above, please contact us via email – data@anthem.co.uk or access our Data Protection Complaints Procedure below.
No fee usually required: You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you: We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond: We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We do not currently use automated decision-making processes that produce legal effects concerning you or similarly significantly affect you. All decisions that have a significant impact on you will involve human intervention.
We keep our Privacy Notice under regular review. This version was last updated on the date stated at the beginning of the notice. Historic versions can be obtained by contacting us via email – data@anthem.co.uk. Any changes we make to our Privacy Notice in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Notice.
We are committed to resolving any complaints about our collection or use of your personal data. If you wish to make a complaint about how we have handled your personal data, please contact us via email – data@anthem.co.uk in the first instance.
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
Effective Date: March 2026
Anthem Publishing Limited is committed to processing personal data securely and transparently. We take your privacy seriously. This procedure outlines how we handle complaints regarding our processing of personal data and ensures that we deal with concerns effectively and in a timely manner.
This procedure applies to all complaints lodged by data subjects (customers, employees, or third parties) regarding the way Anthem Publishing Limited handles their personal information.
For the purposes of this procedure, a “complaint” is defined as an expression of dissatisfaction regarding:
Complaints should be submitted in writing to ensure an accurate record of your concerns.
Please direct your complaint to data@anthem.co.uk.
There is a Data Protection Complaints Procedure template at the end of this procedure document to help you construct an official complaint.
Note: Please include your full name, contact details, and a clear description of your concern. Do not include sensitive passwords or financial data in your initial email.
Step 1 Acknowledgment
Upon receiving your complaint, we will send you a written acknowledgment (via email or letter) within 5 working days. We may contact you to verify your identity to ensure we are not discussing personal data with an unauthorized person.
Step 2 Investigation
The complaint will be assigned to a designated Privacy Manager who was not directly involved in the process being complained about (to ensure impartiality). The investigator will:
Step 3 Outcome and Response
We aim to provide a full written response within one calendar month of receiving your complaint.
If the complaint is complex and requires more time, we may extend this period by a further two months. If this happens, we will inform you within the first month and explain the reason for the delay.
The outcome will be classified as:
Step 4 Corrective Action
If your complaint is upheld, we will inform you of the actions taken to rectify the situation. This may include:
If you are dissatisfied with the outcome of the investigation, you may request an internal review within 14 days of receiving our response. This review will be conducted by a senior member of management who was not involved in the initial investigation.
If you remain dissatisfied after our internal process is complete, you have the right to lodge a complaint with the Data Protection Supervisory Authority.
Data Protection Complaints Procedure template
[Your full address]
[Phone number]
[The date]